Networking is an essential tool in life as well as business. It is how we grow professionally.
According to Wikipedia, networking “is a socioeconomic business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create, or act upon business opportunities, share information and seek potential partners for ventures.”
For business it’s as important as exercise is to your body. But it’s all too easy to put off working out and maintaining this important business tool.
Lee Rosen talks on the most important way to keep your networking muscles strong is to keep networking.
“Setting up new lunches, meeting up with existing contacts, and staying in touch in between is the best way to keep the fire burning,” he says.
Rosen believes networking requires a push to get started. But once you get the ball rolling, and you stick with it, that momentum will help you move forward.
“Momentum is everything when it comes to networking. Once you’ve got the “Big Mo,” you can roll on indefinitely,” says Rosen. “Lose your momentum, however, and you’re screwed. Slowing down will hurt you badly. Stopping will kill you.”
Rosen says that is when we begin to rust. We decay. We let the fear sink in between the joints in our body. We get stuck. We stop.
The key—the solution—is to never stop.
“You’ve got to keep your networking muscles in top form,” says Rosen. “They only stay in shape if they get used. Networking muscles must be used each day. Feel free to take weekends off, if necessary, to rest. But otherwise, you’ve got to keep the networking going even when other priorities feel more important.”
According to Rosen your efforts to keep the networking rolling will be rewarded when you return your full attention to optimizing the network for results. “Don’t let those muscles get weak,” he says. “Don’t let the fear take control. Maintain momentum, keep enjoying the small wins, and keep the network strong.”