One of the most difficult
challenges charitable organizations face is finding new
ways to tap friends and potential friends for money. The
need is ongoing – despite the annual holiday rush
of good cheer, agencies from the Kids Center to the Family
Kitchen need money 365 days a year. Without it, they are
unable to supply services that range from help for abused
children to free hot meals several nights a week for those
in need.
Lucky charities have benefactors who give simply because
they care. These folks appreciate the trinkets and the parties,
one given in thanks for previous gifts, many of the others
designed to extract money from those who otherwise might
not be so generous, of course, but chances are good they'd
have opened their wallets in any event. Unfortunately for
most charities, the number of donors motivated simply by
understanding the need is unlikely to be large enough to
keep an organization and its services afloat.
Yet finding something new, or recycling with a new twist
a proven idea used by another group, can be difficult, time
consuming and guaranteed to raise the anxiety level of those
involved in the staging of whatever the group comes up with.
Auctions, for example, can not only pull in dollars, they
can be lots of fun, as well. They give the organization
the opportunity to throw a party for supporters and, everyone
hopes, extract money from some whose support might otherwise
be limited to praise. Yet auctions, if they're to be successful,
are an absolutely staggering amount of work, both for the
volunteers and the paid staff involved.
Thus, almost every agency I'm aware of is reluctant to turn
down a new way to raise money, especially if the idea comes
in from a trusted friend and is unexpected.
The "trusted friend" part is important: Some charities are
the beneficiaries of fund raisers they might not otherwise
have gotten involved with – the proposal might be
inappropriate to the agency's mission, for example –
had they been given the choice. The agencies themselves
have names and reputations to protect, and a school, for
example, might legitimately have a serious problem with
a group that hopes to use its name in exchange for part
of the proceeds from a "Full Monty" evening of celebrity
strip tease. The Oregon Food Bank, which distributes food
to hunger-relief agencies throughout Oregon and southwest
Washington, found just such a friend this holiday season
in an unlikely place. A group of lawyers with offices in
Portland, Bend and Astoria has come up with a nifty idea
that, if it flies, will benefit the Food Bank and its recipients
across the state. (I'll admit to a working relationship
with the law firm, which is how I found out about this particular
fund raiser.)
In Central Oregon, the Food Bank is a donor of food to the
Central Oregon Community Action Network, which in turn serves
agencies from Meals on Wheels to local senior centers. Some
COCAAN agencies don't need food, of course, but those that
do go a long way to making life bearable for many of the
region's neediest families and individuals.
The lawyers – Stahancyk, Gearing, Rackner & Kent
– have put together a Christmas compact disc that
is both sly and appealing.
It's sly because the disc, "Mending Broken Hearts," is being
given out largely to clients for whom the lawyers have provided
divorce services. It's sly, too, in its content, which ranges
from "What Becomes of The Broken Hearted" to "I'm Gonna
Wash That Man Right Out of My Hair" to "Somewhere Over The
Rainbow".
It's appealing because the music, performed by pianist Michael
Allen Harrison and Julianne R. Johnson, is a good collection
of songs we all know and generally like pretty well and
the cause is, after all, worthy.
So how does the Food Bank benefit? SGR&K clients receive
the disc for free, but it's available for purchase, as well.
Simply make a check for $25 out to the Oregon Food Bank
and send it off to the lawyers at Athena Plaza, 808 S.W.
15th Avenue, Portland, OR 97205, and you're done. While
supplies last the lawyers will send you the disc (they'll
pick up the postage, and they've already paid to have the
disc produced) and send the check on to the food bank.
Simple? Yes. Creative? I think so. Effective? We'll see.
But meantime, the Food Bank gains two ways from this particular
gift. It's sure to pick up at least some money from the
venture.
And, it's likely to have its name come up to people who
might otherwise have been unaware of it and its service.
Who knows.
One of those who learns about it might turn out to be that
rarest kind of donor, the person who gives simply for the
sake of giving. That prospect is enough to make any charity's
Christmas a merrier one.
Janet Stevens is deputy editor of The Bulletin.